The History of Arvani Couture
Arvani Couture was born from the desire to unite sophistication, comfort, and purpose in every step.
Inspired by timeless classics — from the elegant Oxford to the iconic Penny Loafer — the brand embodies a style that transcends fashion and seasons.
Blending artisanal craftsmanship with a modern vision, Arvani Couture seeks to redefine luxury: not through excess, but through authenticity and the comfort that follows those who walk with intention.
Each pair represents more than an accessory — it is an expression of identity, confidence, and ease.
Thus, Arvani Couture was created from a refined eye for design and a commitment to crafting shoes that tell stories with every step.
A new generation of contemporary sophistication.
Founder & Creative Director
Joao Felipe
From an early age, Joao Felipe saw shoes as more than just an accessory — but as a true form of expression. Inspired by architecture, design, and the timeless lines of European style, he developed a refined eye for the balance between aesthetics and comfort.
From this vision, Arvani Couture was born — a brand built on authenticity, precision, and timeless beauty. Each creation reflects the desire to unite tradition and modernity, resulting in pieces that go beyond dressing — they walk alongside stories.
For Joao Felipe, true luxury lies in walking with purpose — and feeling, in every step, the essence of design that transcends time.